spoke digital films

This article was originally posted on my other blog, dirt sweat soul.  Click here to see the full article.

[Edit: In retrospect, I should have titled this post Morning Ho.']

In a refreshing move of candor, MSNBC’s weekday talk show, Morning Joe (hosted by conservative pundit and former Republican Congressman Joe Scarborough), has officially dropped the pretense that it is a news program. Instead, the show is explicitly marketing itself as exactly what it is - a vehicle to generate advertising dollars for General Electrics-owned MSNBC. Of course, all commercial news programs exist simply to provide filler content in between their lucrative advertisements, but Morning Joe is the first to announce it to the world by emblazoning the Starbucks coffee logo all over their program. The show is now Morning Joe Brewed by Starbucks. In addition to the coffee-makers logo being placed within the Morning Joe logo, Starbucks will be mentioned throughout the broadcast according to Broadcasting & Cable, an industry periodical.

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